Product Manager Role Explained: Responsibilities, Skills, and Salaries

Then they can propose mitigation plans to overcome them using their established relationships and communication skills. The product manager plays a crucial leadership role in developing a company’s products. Their job, broadly speaking, is to envision products that delight customers while simultaneously increasing revenue. It sounds simple, but there’s a lot of effort and coordination involved to turn an idea into a functional product.

product manager responsibilities

Make sure the items accurately reflect the expectations for the product manager, and delete those that don’t. The job description can also be used to introduce potential candidates to your organization’s culture and values. Let candidates know how their work will have an immediate impact on your success, and how they’ll help you continue to grow. Product managers are responsible for defining feature requirements and the desired user experience. You work closely with engineering on the technical specifications, and ensure that cross-functional teams have all of the information they need to deliver a complete product to market. To this end, product managers also ensure that requests are integrated into the product planning and development process.

Ability to think strategically

Spending time with customer service, shadowing sales calls, and meeting actual customers are always right moves in those early days on the job. Sometimes new product managers may have the urge to make a splash and big impression right out of the gate. But acting too hastily might hurt their credibility before they’ve even had a chance to build it up.

product manager responsibilities

Whether you are searching for a new job or trying to deepen your understanding of customers, templates can give you direction and help you move quickly. Take a look at this job interview template geared towards product managers — with common questions that you will likely be asked during interviews, as well as questions you can ask your interviewer. Product managers guide the success of a product and lead the cross-functional team that is responsible for continuously improving it. This is an important organizational role — especially in technology companies.


Product managers provide the expertise needed to lead and make strategic product decisions. A set of increasingly influential practices from the world of software development—such as the Agile theory of project management—has made product management more prominent in recent decades. Below, we translate the key concepts behind product management into terms people outside the profession can readily understand. The job description starts with a description of the type of products that need to be created and gets straight to the requirements and responsibilities. This provides clarity to the candidates and they can quickly decide whether they want to work for that line of products and are a good fit for the role or not.

For those looking for something a little shorter and more timely, a bevy of blogs is the go-to resource for diving into a different topic or learning lessons from the travails of others. This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals. Product managers are problem solvers and strategic thinkers who come from varied educational backgrounds and professional experiences. The job title should be a four to five word description that tells the purpose and scope of the job.

Product manager

Since the start of the Covid-19 pandemic, the demand for product managers (PMs) has been steadily increasing across all sectors, making product management an attractive career path to choose today. Product managers also need to understand the subtleties of each dialect — both to be sure their teams genuinely appreciate their respective roles. So product managers themselves can quickly identify a potential issue before it becomes a real problem. There’s value in setting aside enough time all year long to take care of the tasks likely to fall by the wayside once they get into the thick of it all.

  • Perhaps the greatest challenge of product management is that while product managers are responsible for the outcome of the product, they have very little actual power over the process.
  • Product planning involves developing a guide—often called a roadmap—for product design.
  • They should be conversant in the technical solution stack the product uses and hold their own in discussions with the technical team.
  • There are plenty of other ways to gather useful intelligence about your product, customers, and market.
  • You work closely with engineering on the technical specifications, and ensure that cross-functional teams have all of the information they need to deliver a complete product to market.
  • To uncover these problems, product managers must develop an intimate understanding of their customers, market trends, and competitors.

Companies typically treat their innovation projects as a portfolio, aiming for a mix of projects that collectively meet their strategic objectives. The problem, say the authors, is that portfolio objectives have become standardized, and innovation projects are often only weakly related to a company’s distinctive strategy. Learn more about the role in our dedicated guide to the senior product manager. Another important aspect of any job description is skills and qualifications. Product managers should have analytical skills in order to gather and interpret data, identify patterns, and make informed decisions about the product. Product managers should also be comfortable working with metrics, conducting market research, and utilizing data analysis tools.

Growth Product Manager

A project manager is responsible for successfully completing and delivering a project. But a product manager is responsible for the complete life cycle of the product, i.e., planning, developing and marketing the product. As a long-tenured Atlassian, he has responsible for Confluence, trying to solve problems across all of Atlassian’s cloud products and establishing a new product incubator inside Atlassian. Sherif also played a key role in developing new products at Atlassian such as Stride, Team Calendars and Confluence Questions. Today, he leads product strategy for Atlassian’s newest product, Team Central. Sherif thinks building simple products is hard and so is writing a simple, short bio.

Because they work extensively with analytics, growth product managers are typically more focused on short-term commercial goals or metrics than general product managers. Product managers shepherd new products and services into being, ushering them from development to execution and release. They use market research in the discovery phase to ascertain consumers’ needs. Product managers know the competitive landscape for new products—who their most likely users are and where opportunities for improvement and expansion lie.

What skills are required to be a product manager?

You’ve likely also come across some overwhelmingly long lists of tasks, skills, and requirements. In the product manager role, you should know how to communicate your product’s vision, strategy, and requirements to cross-functional teams and stakeholders. These strong collaboration skills will help you build relationships and align everyone toward a common goal. This analysis collects customer feedback through surveys to know their experiences and identify areas for enhancement.

For now, let’s take a closer look at the tasks and responsibilities you can expect to find in a product manager job description. Clear two-way communication between product managers and stakeholders is a must for developing and strengthening these relationships. Even if they don’t all like each other, respect and credibility are the minimum threshold required for a functional organization and product development process. To effectively integrate stakeholders, they should be engaged at every point in the process.